Dallas, TX

First Dallas Broadcast Studio

First Dallas contracted Paragon 360 in 2015 for the design, construction, and installation of the new, permanent broadcast studio set for the Pathway to Victory production, hosted by Dr. Jeffress.

Project Type

  • Houses of Worship 500+


  • Scenic Elements
  • Lighting


  • Dallas, TX

Project Overview

Dr. Robert Jeffress is the Senior Pastor of the 12,000 member First Baptist Church of Dallas in Dallas, Texas, where he has served since August of 2007. In 2013, First Baptist Dallas opened their new $130 million dollar sanctuary, marking the beginning of a new era and the end of one of the largest church construction projects in history. In 2013 Paragon 360™ also renovated the old historic sanctuary as the new home of First Baptist Dallas’ contemporary services. In 2015, as part of their continued expansion, budgets and plans were approved for a new broadcast studio set for their state of the art, in house television studio.

First Dallas contracted Paragon 360™ in 2015 for the design, construction, and installation of the new, permanent broadcast studio set for the Pathway to Victory production, hosted by Dr. Jeffress. The new set allows the First Dallas media ministry to consistently shoot Pastors’ in’s and out’s on a regular basis without having to rent equipment. The set was also designed in a way that allowed it to be used on a weekly basis for many other production needs outside of those pertaining to Pathway to Victory.

"Paragon was a great fit for this project because of their flexibility and versatility."

Paragon's Solution

Initial conversations and meetings with First Baptist Dallas suggested that they were looking for a set that was very versatile and would feel like something between a study and a FOX News set. The modular, aluminum framed, curved set with interior illumination and accent LED lighting is approximately 10’ tall x 36’ wide. The LED lighting allows for limitless flexibility and versatility. The set features a fully framed rotating 80” box in the center with a Pathway to Victory logo on one side and an 80” 4K high definition display on the other side. The display aides greatly in the church’s ability to do branding for the church, their productions, and products.

The end columns also feature the compass pointer from the church’s logo
in an architectural treatment that is front lit top and bottom to reveal its texture. The curved set and it’s various textures and finishes allow it to be used in multiple shots with different angles so that various shows can have different looks all on the same set. A custom made product table included an embossment of their logo on the top and the legs of the table were made to look like the same north/south pointer. Frosted, acrylic shelves were created to feature product. Also included was a custom made floor mat to be seen by jib cameras that again features their logo.

Turn-Key Solutions by Paragon 360

All of the custom scenic and architectural elements were prefabricated by Paragon 360 in Springfield MO. Paragon's model of building elements in a scenic/modular fashion versus traditional construction methods reduces cost significantly. Its ability to prefabricate pieces and transport them to the job site for quick installation minimizes down time saving additional dollars. This brings real tangible VALUE to any project. At First Dallas, the new set was installed in two days with the first shoot only two days after installation was complete.

“A great thing about working with Paragon 360 is that from start to finish, all the people you work with are incredibly helpful and they care about your project, which is something you don’t always get with other companies. They care not only about the product they are creating for you but they care about why they are creating that product.”